The Law Enforcement Torch Run has many different events to raise funds for Special Olympics Arizona. Some of these methods are
used statewide while other may be used only in certain areas. All of these fund-raising projects help raise much-needed funds for athletes with intellectual disabilities across the State of
Arizona that Special Olympics serves. Raising funds for and awareness of Special Olympics is the mission of the Law Enforcement Torch Run.
When all is said and done, the main purpose of the Arizona Law Enforcement Torch Run is to raise money and awareness in support
of the 9,100 Special Olympians who train and compete year-round in Arizona. There is no cost to the athletes to participate in Special Olympics, and your work makes it possible for the athletes
and their families to receive the level of support that they do.
All money raised in your county/area will stay in your county/area. You will still mail all money to the SOAZ state office and
the money will then be allocated to the areas.
The 2009 Torch Run fundraising efforts end on July 31, 2009 at 5:00 p.m.
Please have all contributions and product sales turned in by this date. Any contributions received after this date will be
allocated to Torch Run 2010. Product sales received after this date will be counted for 2010.
Fundraising Options
Participants can raise money in the following ways. All options count toward each participant’s fundraising total when
considering eligibility for incentive awards.
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Solicit contributions
from individuals and businesses in support of running, walking, or bicycling in the Torch Run. Or solicit pledges to be billed at a later date from individuals and businesses in support of running, walking, or
bicycling in the Torch Run.
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Sell Torch Run products.
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Host fundraising events.
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Seek sponsorships from local and national businesses.
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1. Asking for Contributions/Pledges
The best way to receive a donation is simply to ask! Ask as many people as you can. Members of a club or group that you belong
to are good prospective donors. Remember, you are not asking for yourself, but to provide the opportunity for an athlete with intellectual disabilities to discover his or her potential. More
examples of potential donors include asking your local civic organizations to become your sponsor (e.g., Rotary, Elks Lodge, Lions Club, Knights of Columbus).
The Torch Run Brochure has been developed to help solicit donations. The brochure contains valuable information and can be used
to educate potential supporters.
The following procedures apply for the Pledges & Contributions form (available in the manual under the Forms tab):
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Information in the top right corner (Participant’s Name, Participant’s Agency, Agency Coordinator, Mailing
Address, and Phone Number) must be completed as it is used to determine incentive award eligibility.
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Each participant should ensure all contributor information is filled out completely and legibly, particularly for
those people who choose to be billed later. Illegible and incomplete addresses translate into lost revenue and inability to send thank you letters.
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The “Pledge to be Billed” column is to be filled out when the contributor wishes to defer pledge
fulfillment to a later date. SOAZ will produce and mail invoices. Pledges that are invoiced will be added to your total after the funds are received. Note that only pledges of $10 or
more can be billed. Contributions up to $10 must be collected by the participant.
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The “Donation Received” column is to be filled out when the contribution is paid at the time of contact.
All contributions must be converted to check or money order before submitting them.
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At no time should both the “Pledge to be Billed” column and “Donation Received” column be
filled out simultaneously for a single contributor.
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Submit the Pledges &
Contributions form and contributions received to your Agency Coordinator. Agency Coordinators are to mail the Pledges & Contributions form and contributions received to:
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Ruth G. Sanchez/LETR
Special Olympics Arizona
1850 N. Central Avenue, Suite 900
Phoenix, AZ 85004
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Always follow your agency guidelines regarding cash transactions. Be sure to keep a copy of all paperwork submitted
for your records; Special Olympics Arizona will not be responsible for lost or missing paperwork. All cash transactions must be converted to check or money order prior to being
mailed—do not mail cash! Please allow 10 business days from the date mailed for posting.
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Please do not let revenue get “old.” Submit checks no later than 30 days after receipt. Donors
do not appreciate it when you hold onto a check. At the same time, people move, change banks, and close accounts. Help prevent NSF situations; turn donations in as soon as
possible.
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2. Product Sales
One of our mechanisms for raising funds is Torch Run t-shirt and merchandise sales. Money raised from product sales serves to
offset administrative costs and increase the donation made each year to Special Olympics Arizona.
Product orders will only be accepted from Agency Coordinators and must be submitted online through www.arizonatorchrun.com (see
Product Orders/Sales in this section for complete instructions). Coordinators may submit more than one order for their agency at any time prior to June 1, 2009. Orders will be
filled and shipped within 2 weeks of being received by the vendor. If you will need your products by a certain date, please plan accordingly. You will not be able to pick up products at the SOAZ
office.
3. Fundraising Event Process & Ideas
Special events are a great way to raise money and community awareness for
Special Olympics Arizona. Throughout the world, law enforcement individuals and agencies have been amazingly creative in organizing fundraising events under the umbrella of the Torch Run. In most
states, raising money for the Law Enforcement Torch Run® for Special Olympics is a year-round
process.
Fundraising Event Notification
The Torch Run Council and Special Olympics Arizona require that organizers of special events submit a Fundraising Event Notification form (available under the Forms tab) to:
Ruth G. Sanchez/LETR
Special Olympics Arizona
1850 N. Central Avenue, Suite 900
Phoenix, AZ 85004
Fundraising Event Notification forms must be submitted at least two months prior to the event date if no funding
is being requested. However, if you are planning a special event requiring funding of any expenses, you must submit a proposal to the Torch Run Council at least three months prior to the event.
The proposal should include an outline of expenses as well as an estimate of total event proceeds. Before any expenses will be paid, they must be pre-approved by the Torch Run Council. Funds will
be approved on a first-reviewed/first-approved process. It is critical that you submit your Fundraising
Event Notification form as early as possible.
Failure to submit a form in a timely manner may result in funds not being released in time for your event. And if the form is
not submitted and the event approved by the Torch Run Council, you may be responsible for the expenses incurred and/or not be protected against personal liability in the event of an accident or
injury to an event participant.
A copy of the form will be maintained at the Special Olympics Arizona office. This is extremely important because the public and
potential sponsors routinely call charitable organizations to confirm fundraising activities. It also protects you against personal liability in the event of an accident or injury to an event
participant.
Fundraising Event Ideas From Around The World1
Here are just a few of the examples of the special events conducted each year. Many of the events have been held annually for
many years, while others are brand new. Some may not be practical in Arizona, but will give you an example of how far you can go!
1 You will find a CD in your tote bag that
contains more examples of successful fundraisers. Please take the time to look through these files. They may help you when you start to plan for your next event!
Tip A Cop
Tip A Cop is a Torch Run fundraising event in which law enforcement personnel assist with waiting tables at a restaurant and
collect “tips” (donations) for Special Olympics. Promotional and instructional material is provided to you by Special Olympics Arizona.
Polar Bear Plunge
A Polar Bear Plunge (or Polar Plunge) is a fundraising challenge made to an individual or group challenging them to jump into
a cold body of water in order to raise money for Special Olympics. Each participant collects pledges from family, friends, and businesses in the hopes of raising lots of money for the local
program. Then on a select day they “take the plunge” into the cold water to benefit Special Olympics.
Building/Billboard Sits/Cops On Doughnut Shops
This idea originated in North Carolina and has been successful in Arizona. Law enforcement personnel sit on a
building/billboard to raise awareness and funds for SOAZ. Through effective interaction with the media, and with the charity and sympathy of the general public, thousands of dollars can be
raised.
Fire Truck Pull
This is usually a one-day event with teams competing to pull a fully-loaded fire truck 12 feet in the fastest time. This event
also can feature a full line of family-targeted attractions. Each team consists of 12 people. Decide in advance the rules for team composition (how many men, women, Special Olympics athletes,
etc.) must be included on each team. Each team pays a fee to compete. Sierra Vista Police Department took this a step further by hosting a successful Saracen Pull!
Truck Convoy
This is a fundraising idea that started small and has travelled across the country. In Arizona it has grown into three
different events, spreading the fun around the state. Truck drivers register to participate and travel as a convoy from the start and finish points. What an experience for the athletes who get
to ride in a truck and for the driver who gets to see firsthand the joy his or her participation brings to a Special Olympics athlete. For more information contact Gussie Taylor of the Pinal
County Sheriff’s Office (gussie.taylor@pinalcountyaz.gov).
Motorcycle Poker Run
This is a motorcycle road rally. A playing card is drawn by each registered
participant at five pre-determined points along the route, beginning with the starting location. The motorcycle rider who finishes with the best poker hand from the cards drawn along the route
wins the rally. Additional prizes can be awarded to the worst hand drawn, “bike” games, etc.
Jail N Bail
Officers dressed in uniform “arrest” everyone with an
outstanding “warrant.” They are transported in squad cars to a mock jail. When the participants arrive at the jail they have a mug shot taken and bail is set by a judge. The
jailbirds make pledge calls to friends, relatives, and co-workers to earn their bail. Most incarcerations last for one to two hours. Officers can sell sponsorships: Jail ‘N Bail
Commissioner $1,000, Jail ‘N Bail Chief $500-$999, Jail ‘N Bail Sergeant $250-$499, and Jail N Bail Detective $250. Each sponsorship involves incentives—the higher the
sponsorship the more incentives (logo on printed materials, logo on t-shirt, etc.).
Mile Of Quarters
This works well with college fraternities and sororities. The clubs sell
paper feet for three dollars. This is one foot and the goal is to line a running track with the feet for a mile. Did you know that $3 in quarters equals one foot and 68,840 quarters equals one
mile?
United Way
Even though Special Olympics and the Torch Run are not United Way agencies,
many United Way chapters have a program called Donor Choice that will allow you to designate your contribution to Special Olympics Arizona. The first step is to contact your local United Way to
see if the Donor Choice program is available. If it is not, ask if they will make an exception for your department. If the Donor Choice option is available, complete the United Way pledge card
and enter the code for Special Olympics Arizona (contact ruths@soaz.org for current code information).
State Employees Charitable Campaign
The State Employees Charitable Campaign (SECC) provides a variety of giving options. These options range from local
organizations that help your family and friends to organizations that focus on national and global concerns. State employees have the ability to give to Special Olympics Arizona and also
receive credit for the Torch Run. All you have to do is direct your donation to Special Olympics Arizona by writing the SECC code on your pledge card.
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Contact your agency’s United Way/SECC coordinator and verify that the Donor Choice program is available. If it
is not, ask if they will make an exception for your Department. If the Donor Choice option is available, complete the pledge card and enter the code for Special Olympics
Arizona.
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Make a copy of the completed United Way/SECC paperwork and attach it to a completed Pledges & Contributions form.
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Send your Pledges &
Contributions form along with the copies of the United Way/SECC paperwork to:
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Ruth G. Sanchez/LETR
Special Olympics Arizona
1850 N. Central Avenue, Suite 900
Phoenix, AZ 85004
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You will receive credit for the annual amount donated via United Way/SECC as a pledge for your agency within two
weeks of receipt of this information by SOAZ.
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Raffles
Raffles can be a little involved since there are state laws governing the process. For that reason we are devoting a greater
amount of attention to this fundraiser. They do not need to be difficult or intimidating, but you do need to know the rules.
Be sure to select a raffle item that will be profitable in your selling area. Raffle items are sometimes donated by a vendor,
or SOAZ will front the cost of the raffle item, provided the raffle has been approved by the Torch Run Council in advance. Raffles that have plenty of time to sell tickets have proven to be
most successful, as have lower ticket prices ($1, $5, and $10).
4. Sponsorships
The entire Special Olympics family is grateful for the role all sponsors play in the Torch Run. We have often found that a
sponsorship of the Torch Run, as well as other Special Olympics events, leads to increased support from a corporate partner through employees becoming volunteers and coaches.
Because of the role sponsors play we want to stress the importance of giving the sponsors what they need and deserve in
return. Specifically, a sponsor is entitled to proper use of the Torch Run logo on materials and signage, proper mention in press releases, and the opportunity to be active partners in special
events and kickoff/media opportunities.
Partnered with the Torch Run Council, Special Olympics Arizona has an ongoing marketing campaign for sponsorship aimed at
attracting new corporate support. Special Olympics’ corporate marketing plan is based on a program of exposure opportunities corresponding to the level of sponsorship.
The Torch Run Council has established four sponsorship levels:
| Presenting Partner (1) |
$25,000 Contribution |
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| Gold Partner (unlimited) |
$10,000 Contribution |
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| Silver Partner (unlimited) |
$ 5,000 Contribution |
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| Bronze Partner (unlimited) |
$ 1,500 Contribution |
To ensure that the partnership between Special Olympics Arizona and the Arizona Law Enforcement Torch Run is successful the
following procedures have been developed:
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Notify Special Olympics Arizona and/or the Torch Run Council if you have made contact with a potential corporate
sponsor.
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Be sensitive to the need for maximum exposure of corporate logos and personnel when staging Torch Run photo
opportunities.
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Encourage corporate representatives to take part in the Torch Run. Nothing promotes the Torch Run’s appeal
more than experiencing it firsthand.
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Sponsorships can include more than a donation of money. The donation of time, energy, exposure, goods and services, and
expertise are also vitally important to the Torch Run’s success. Detailed sponsorship information can be found under the Develop, Foster and Nurture Relationships tab.
In-Kind Donations
Sometimes you may find a donor not willing to give you money, but feels more comfortable donating in-kind items. For example,
you may need water, food, or goodie bag items for your event. The donor may give these items to you and it is very important that we capture their contact details to thank them properly.
Please make an attempt to have any donor that is giving you an in-kind donation fill out an In-Kind Donation Receipt
(available from SOAZ). Once the donor has filled it out, send the receipt to Ruth Sanchez at SOAZ. It is important that we not only thank the donor, but know what in-kind donations we receive
each year. Please be aware that an in-kind donation is not counted toward your agency totals.
Ruth G. Sanchez/LETR
Special Olympics Arizona
1850 N. Central Avenue, Suite 900
Phoenix, AZ 85004